Wave Body Care is a fictional body care brand that targets parents of youth, ages 3-10. Wave Body Care is a clean brand that uses organic ingredients in all our products. The brand is shown highlighting new summer inventory & permanent line products. The social media presence is to ensure parent engagement through happy images and catchy phrases. The brand goal was to create a brand identity that is playful, bright and fresh. This was achieved with the color palette and the personalized brand pattern. The brand pattern is incorporated throughout the packaging and labels.
Packaging
I wanted to move away from traditional organic brand packaging that uses natural earthy colors and go bolder. The packaging goal was to be colorful but not overwhelming. To balance this, I used white as a primary color and pops of the bright brand colors throughout. The mermaid illustration is sprinkled throughout to emphasize youthfulness.
