Urbana was created as my senior thesis project. I intended to showcase my love for both pattern and design by merging the two into a cohesive brand identity. I created multiple patterns and used them for various stationary products belonging to the brand line. I created a brand catalog that highlights some of the brand’s key products and best sellers. Here is a glimpse of the brand’s guidelines home page that gives you an insight to what the brand stands for and hopes to embody.
" At Urbana we believe in balance. Creating beautiful designs on purposeful items. We understand you are a person of many roles and we are here to add a little style to all of them. We feel that you should never have to sacrifice function for beauty. That is why at Urbana you are able to have the best of both worlds. At Urbana we aim to deliver quality pieces that feel special. We want to supply you with a stylish way to keep track of playdates, work meetings, or plan that overdue vacation. Inspired by wallpaper patterns, notebook doodles, and nature. Urbana loves using bold saturated colors beside organic sketched elements to achieve beautiful balanced designs "
